Is email marketing worth it? Will I see results and how?

Email marketing gets a bad rap. It’s often labelled outdated or dead, especially with the rise of social media and new platforms popping up every other month. But here’s the thing. Email still works. And more importantly, it’s one of the few marketing tools you actually own.

Unlike your social media followers, your email list doesn’t disappear when a platform changes its algorithm or decides to shut down your account. If you’re running a small business or building a brand, that kind of control matters.

So how does email marketing work, and why is it worth your time?

First, build your list intentionally. No, not by buying email lists. That approach rarely leads to quality engagement, and it usually does more harm than good. Instead, give people a reason to sign up. Offer something useful. A discount. A free guide. A helpful checklist. Something that adds value before they’ve even paid you a cent.

Then, write like a real person. The most successful emails sound like they’re coming from an actual human. Not a faceless brand or a corporate template. Your tone should match how you speak in real life. It doesn’t need to be overly clever, just clear and relatable.

And remember, email marketing is not just about pushing products. If every message is a hard sell, people will stop opening them. Share helpful advice. Offer a behind-the-scenes look at your process. Tell a story. Be generous with what you know. People engage with brands that feel real and relevant.

Once you’ve got the content, set up some basic automations. A welcome email, an abandoned cart sequence, and a regular newsletter go a long way in staying visible and building trust. You don’t need to email every day, but consistency helps.

Will you see results?

Yes, but not instantly. Like most things in business, it takes some time to find your rhythm. But if done well, email marketing can be one of your most reliable channels for reaching and converting your audience.

Still unsure if it’s worth it? Try sending one good email and see what happens. You might be surprised.